Specialized Marketing Consultant - A Good Career For Someone With Merchandising And Publicity Skill

Specialized Marketing Consultant - A Good Career For Someone With Merchandising And Publicity Skill

With my background in merchandising and publicity, I can go fundamentally anywhere I wish to in the industry. I have worked on market research merchandising, viral marketing, guerrilla merchandising - you name it, I have done it. The only thing that has continuously held me back is that I'm not a team player. I am extremely independent and driven, but I don't tend to use my skills for leading. You see, I'd rather not have to work together with other people. I know what a project needs intuitively, and I can normally get it done best without outside help.

With some of the businesses that I worked at, this held me back. Working as a merchandising guide, however, it has become an asset. You see, with niche marketing consulting, people wish to see that you have a driven, self-directed attitude. A niche marketing consultant is a kind of professional. You are supposed to come into the company, listen to their issues, and formulate a merchandising technique custom tailored to their needs. People don't want to see you hem and haw continually, waiting for feedback from assorted committees - they wish to see you think up a decisive plan of action. Then, it is up to the business to implement it or to try their own strategy. Either way, at that point your job is done.

Of course, there are many niche marketing advisor agencies that work in a more structured way than I do. Many of these consulting companies have greater brand awareness, and so can pull in some big accounts that don't notice me. Nonetheless, I do quite well as a freelance merchandising advisor. You see, when you're working with a business guide, it isn't the company that they come from that matters, but the guide him or herself. Sometimes the very fact that I am able to run the business by myself without the support of a marketing firm actually attracts customers. They want somebody self-motivated, directed, and decisive. That is precisely who I am.

Of course, merchandising consultants vary significantly in their approaches. Some of them are very careful, driven by all of the scientific factual information they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend toward the latter approach, my goal has forever been to combine the two. It is never a great idea to ignore factual information that you can use, but it is also imperative to trust your own instincts.

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